As a parting message, make sure you don’t just throw out your original information when rewriting content for your site. To be competitive in today’s online community, your website must give visitors a good first impression. Start by evaluating your website design. To develop effective site content, you need to sit down and outline some tangible goals. If you don’t have a professional writer or editor on hand, I highly recommend that you find one to contract for certain writing assignments. Improving your website content can be a daunting task with no clear starting point. Do you have a cohesive color palette? Should You Start a Business? The following five tips will help you give potential clients an accurate and favorable look at your enterprise. Think of your site like a puzzle. Choose three areas where you can improve, then go implement it! Take a look at each page and determine where your content can be spruced up. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. You can have all of the right information, but if the website is slow, looks funky on their mobile device, or has a horrible design⦠you can bet users arenât going to stick around. Use it to determine where you can adjust a page to capture more organic traffic, expand on a certain topic, or update outdated content. You want to develop content that targets important issues and delivers ⦠Youâll also want to check for broken links. The pages all work together to create one big image – your user experience. Danielle Rodabaugh is the chief editor and marketing supervisor at SuretyBonds.com, an online insurance agency that works with new business owners across the nation. Granted, some people won’t notice grammatical flaws, but you can bet that the ones who do will reconsider working with a business that can’t take the time to ensure accuracy. If you have the most amazing website, but itâs not tailored to the type of visitors you want and need, what good is it? Once you have your page objectives down, itâs time to look at how your website fits together. 1. You can maybe skip updating every blog ⦠The call to action is where you expect your target audience to do ⦠Your Domain ⦠You can improve your on-page SEO through keyword research and just the right optimization to your website content. Use short phrases with action verbs.. You want your design to value function over form (donât use trendy bullsh*t like Parallax unless you value design awards over sales). But remember that you have access to TONS more data. What you need is a process â not a grab bag of tips that leave you more confused than when you started. You can get the full guide to using Google Search Console here. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Fine-tune your web writing skills. Where can you break up paragraphs so the page is easier to skim? Poorly written content will not garner leads and convert sales as effectively as professionally written content. If youâre seeing low or below average speeds, use this beginnerâs guide to increase page speed to help fix it. How to Improve Your Website Content 1. You can add it to your existing spreadsheet so all of your information is in one place. Entrepreneur Quiz: Do You Have What It Takes to Succeed? Filed Under: Improving Websites. Spell out what exactly you do and how it will benefit them. I’ve written guides to –. If youâre looking to improve your website, you know how daunting this overhaul can be. Get Some Expert Tips First! How to improve my website Have a Plan Remove stocky images and ambiguous terminology Include social share and follow buttons Implement calls-to-action Use the right imagery that works for ⦠List all of the pages you currently have, then define the goal for each page. Content is the main element that attracts audience to your site. It may sound basic, but before you change anything on your website, you need to understand what your website does. Formatting can help dramatically improve a webpageâs usability by making the content easy to read: Use font size and typography that are easy to read. For example, your homepage should encourage visitors to explore deeper into your site, a blog post may be key to generating new traffic, and a product page is necessary for sales. At the bare minimum, update your site’s content at least once a year. Who are they, and what problems do they have? When you change your site’s layout, you need to consider how you could maximize your content within new constraints. Writing for the web varies from traditional writing in a few keys ways. Imagine how frustrating it is when youâre on a website and canât get to the information youâre searching for. Without goals, you’ll have no way to measure how successful your content is. How you improve website content is to look at every page on the website and read over the content. Starting or Growing a Business? To improve website content, write it in a way that it solves a readerâs problem. Check out these Offerings. ⦠Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. Use a first person narrative to share personal experiences and give the reader a sense of conversation. How to inventory your website content is a topic hole here on BruceClay.com, so for more how-to info, Iâll point you to Facebook UX expert and content strategist Jonathon Colmanâs recommended hub on all things content ⦠How can I Improve My Website Content? 85 Startup Resources You Should Know About, Free SBA Course on Writing a Business Plan, Using Your Elevator Pitch To Build Your Business Strategy, From The Trenches - Real Stories, Real Pitches. Writing Web Content: The old rules of editing still apply. If you feature blogs and articles on your site, aim to produce new content on a weekly or even daily basis. Whether someone needs guidance on how to get more traffic to their website or a new dress for an occasion ⦠Test Your Idea First, How to Come up with Hundreds of Business Ideas. Thereâs so much that can create a poor user experience â a bad design, broken links, a slow page load speed â itâs your job to find these negative elements and remedy them. Start by putting your website into a map format. You canât improve what doesnât exist. Write your business plan with the #1 online business planning tool. For example, you can: Optimize the keywords in your SEO title ⦠Google has one of the most intuitive platforms for work like this. For those, youâll want to do additional keyword and topical research. Building Your Business Website Yourself? Be the first to rate this post. Use a second person narrative to encourage clients to take action, such as filling out a lead form. Add a Value Proposition. Use the steps above to help guide you, and make sure you take it one step at a time. Each site page has a unique objective. Start by doing internal research. Use SEMrush or a tool like LinkMiner by Mangools to help you find what industry publications and competitors are getting right. Are they local companies? The value proposition, or mission statement, tells the visitor what you do and why ⦠Now that youâve addressed the mechanics and make-up of your site, itâs time to focus on the flair â otherwise known as the actual copy on your website. Then, add the missing pages and their corresponding keywords/topics to your website spreadsheet/map. Look especially at the Behavior Flow section to see where users are dropping off. Writing for the web varies from traditional writing in a few keys ways. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design. Also, comb through your email and see what people ask when they contact you about your business. 5 Simple Rules to Improve Your Website Content Posted June 18th, 2019 by techievolve & filed under Content Writing . Where can you use images instead of text? It may sound basic, but before you change anything on your website, you need to understand what... 2. Take an inventory of your web pages. Google Search Console can be used for existing content to see where you can optimize pages that may already have some perceptibility for definite search terms. Note those in the spreadsheet, or use indentations to show how they connect. Updated February 8, 2020 By ShivarWeb Staff Disclosure: ShivarWeb may receive a commission when you purchase from companies mentioned on this site. Improving content means improving your website! Start by testing page speed with Googleâs PageSpeed Insights tool. Up ⦠Five Tips for Improving Your Website Content 1. You can use it to define where you can ⦠Generally speaking, you should keep your site’s content short and sweet. Which pages are subpages of a larger section? Understand Your Users. It will also flag HTML issues such as duplicate content and titles and meta descriptions that need improvement. What does âfixingâ it really mean, anyways? 3. The content here asks consumers questions and then gives answers and advice in a friendly way. Then tell them what they need to do to take advantage of your services. This tells you exactly what people are searching for on your site (because they canât find it). Use bold type and colors â sparingly and strategically ⦠Create a column in your spreadsheet dedicated solely to âoptimizationsâ. ShivarWeb Staff is a team of marketing, design & development experts led by Nate Shivar. Where can you add more of your brand personality? Direct half of your traffic to the original content and half to the new content. Which pages need links to others? More importantly, look at your own internal site searches! Ann Smarty recommends using TextOptimizer to check your content and to suggest improvements in terms of readability, including choice of word, sentence and paragraph length, ⦠One of the best ways to enhance website content is to be more persuasive and exact in your CTAs (call to action). Use your map to organize your websiteâs flow. Weâve compiled the top 20 doâs and donâts to show you how to write website content ⦠Use your data to evaluate each existing page and note any breakdowns or opportunities. Admittedly, this can be quite the undertaking for sites that feature dozens of individual pages. Your websiteâs organization should be intuitive for someone trying to navigate it. We have more tips in point #4 below. When researching companies online, consumers want to know that they’re working with real people and not automated machines. Step 1: Get your âTop Pagesâ by authority using a tool like OpenSiteExplorer.com ⦠Look especially for content with significant backlinks and organic traffic to see what type of content is in tune with your target audience. Once you know who your audience is, itâs time to dive deeper into how theyâre experiencing your website right now. Instead of hopping around and fixing things at random, put a plan in place that takes you through each phase of the process in a methodical manner. Improving your website authority should never be your main aim. Your content should encourage a conversation with your client, not speak at them in a condescending way. 1. Itâs a major component of the search engine optimization process. According to a study by Neil Patel , pages that rank at the top of ⦠If you have a sales or customer service team, ask them what questions theyâre getting. You donât want a visitor to arrive at your homepage and be stranded, nor do you want them getting lost. After youâve taken a look at your own internal sources, itâs time to take a look at outside data. Content marketing is a great way to get people talking about your products, your services, and your company. Improve Your Website Loading Speed How quickly (or slowly) your site loads has a direct impact on your Google rankings. Donât panic! Chances are, those questions are missing information on your website, and you can add them either as a new page or as an FAQ page. Doing so could adversely affect your site’s SEO. Create a “persona” for your website users – that is, a profile of who you are really trying to do business with. Successful website content appeals to both your internet viewers and search engines, but catering to both can be intimidating. Therefore, websites should forego ⦠For example, most website owners are looking to maximize their lead generation and conversion potential. DIYer's Guide To Better Websites + Marketing. No votes so far! Before you rework your website, you need to understand who your audience is. Improving your website isnât just about improving the content â itâs also about improving the experience visitors have on your site (also known as user experience). 2. All data & opinions are based on our experience as customers or consultants to customers. Don’t forget to re-evaluate your content every time you’re planning a redesign for your website. Donât Ignore The Apparently Small Stuff: A little tweak can make a big impact in online marketing. All the Insights You Need to Help Your Business Succeed, Exclusive Offers on Must-Haves for New and Growing Businesses, Full Business Plan in Half the Time— and Double the Impact, Write A Winning Business Pitch In Just 60 Minutes, Building Trust with Quality Website Content. How to Mitigate Risk With a Risk Burndown, 5 Online Business Courses to Consider Taking in 2021, See more articles in Managing a Business ». Instead, focus on building high-quality links from relevant and authoritative websites to the pages you want to rank. Headers â Break Up Your Content Research has shown that internet users donât view content as a whole like reading a hardbound magazine or book, ⦠To make sure none of your internal links are rendering a 404 page, use Screaming Frog to do a scan of your siteâs pages. Nobody’s perfect, but you should make every effort to ensure potential clients get the right message from your site’s content. For your existing content, you can use Google Search Console to see where you can optimize pages that already have some visibility for specific search terms. Here’s a useful guide on how to improve website copy to get you started. Iâve put together a step-by-step process to using keywords on your site, which you can use to walk through the process of finding and implementing user language on your site. It just takes a little data extraction and some sharp copywriting. This means you have access to an incredible amount of data that can paint the picture of why your website isnât working. It is eminent that you are not happy with your existing site content, as you have ⦠Read More Posts in This Topic! Be as descriptive as possible by including things like job title, favorite device, pay scale, main frustrations/problems, end goals, what they do in their spare time, etc. How to Improve Your Website: 15 Ways to Fix Your Site Immediately 1. Write out one that describes your ideal customer. The visual appeal is going to be key in keeping users enticed and engaging with your content. Failure of the codes being well coded can lead to search engines totally missing a websiteâs content, which means poor ranking by search engines. If you are specifically looking for Googlebot 404s, you can check your Search Console report. Each individual page is a piece of a larger picture. Does your website scale for tablet and mobile devices (also known as “responsive”)? Lay the Foundation. How to Write a Business Plan in Under an Hour, This is How to Build Remote Work into Your Startup Business Plan, How to Write a Business Plan for a SaaS Company, See more articles in Writing a Business Plan », How to Make Your Business Plan Standout for Investors, How to Successfully Pitch Your Business Idea to Investors, The 11 Slides You Need to Have in Your Pitch Deck for 2020, See more articles in Pitching a Business », How Your Digital Marketing Strategy Can Help Your Business Get Funding, How to Build Credit 101 for Small Business Owners. You can have the most amazing site in the world, but if you donât know what you want it to achieve, youâll never really improve. For example, are you noticing a high drop off on a page thatâs bringing in significant traffic? From a userâs perspective, whatâs missing? After the test is over, determine which content was more successful in converting clients, and then consider why that might be. So once you have a handle on whatâs going on with your existing content, itâs time to dive into whatâs missing from your website. Using a grab bag of tips and tricks doesnât get you any further â in fact, it can leave you feeling lost. Thus, proper keyword researching and using slight variants of ⦠Summary Tips to write better website copy Use short sentences and paragraphs Divide information into small chunks with clear headlines Make content easy to scan Eliminate ⦠But what about the pages that arenât already getting traction? The first step is pretty straightforward â you need to define the goal for every single page on your website. As with all the of the elements in this guide, good copywriting (when combined with other website best practices) can lead to more traffic, better leads, and more sales. Outline tangible goals.. To develop effective site content, you need to sit down and outline some tangible goals. By following a plan and sticking to the process, youâll be well on your way to overhauling your website to create one that helps grow your business (without feeling completely overwhelmed!). Are your images high quality? You can use Mozâs guide to user personas to guide you through the process. Related: 17 Ways To Immediately Improve Your Website Traffic Fixing old content When you discover content that doesnât meet modern quality standards, itâs obvious that you have to ⦠So your website is a mess â where do you even begin to âfixâ it? I frequently run across websites featuring content that was clearly thrown together quickly without much forethought. Make sure you use correct HTML formatting. Write it down next to that page. Every time you rewrite content, run a split-page test to determine which language converts users better. Freelancers vs. Employees — Which Option Is Best For My Startup? Easily write a business plan, secure funding, and gain insights. You can improve your websiteâs Search Engine Optimization in 30 minutes. Showing up on search engines is one of the most critical ways to increase website traffic and expose your websites content, product or service to people who might be interested in what you ⦠Potential clients don’t want to waste time deciphering flowery language just to see what your company does. By implementing the same sort of language your audience uses while searching the web, your site will not only perform better organically but will also resonate with your target audience and remain relevant. Hereâs the 7-step framework you can follow to improve your website content, even if you have no idea where to start. You can keep up with Danielle on Google+. Make edits as you go. The content they find on your website says a lot about your company’s mission, professionalism and attention to detail. One of the best parts about the internet today is nearly everything is recorded. As you go through the research process, create a keyword map for your entire website to add words and topics for each page. Entrepreneur Quiz: Do You Have What it Takes to Succeed? Keyword and topical research are crucial to understanding your audience’s interests and how they search online. Download this 10 Step Checklist to find & fix every issue that Googlebot has with your website. How are you helping them solve these problems? Take the time to determine what exactly you expect your content to do before you write (or rewrite) it. Instead of using the Dewey Decimal System, youâll catalog your content in Excel. Understanding your users is Marketing 101, but itâs crucial for creating a website that achieves your goals. Can You Get a Business Loan With Bad Credit? full guide to using Google Search Console, step-by-step process to using keywords on your site, beginnerâs guide to increase page speed, FAQ Page Best Practices, Ideas & Examples, GoDaddy Website Builder vs. Wix vs. Weebly: Website Builders Compared, How To Create a Website Like Facebook Using WordPress, How To Use Reddit For SEO & Content Marketing Research, SiteGround Hosting Review: Pros & Cons of Using SiteGround, 11+ Best Marketing Tools for Small Local Business Owners, 5+ Ways To Check Your Local SEO Rankings & Visibility, How To Advertise On OutBrain: My Experience & 4 Ideas for Advertising With OutBrain. Content edited & maintained by Nate Shivar. You don’t want to play a guessing game when it comes to building trust in the online perception of your company. Take some time to use Google Analytics to figure out where your audience is getting hung up on your navigation. By understanding each pageâs goal, you can begin to understand where things may be breaking down. See more articles in Funding a Business », How to Form Business Ideas by Looking at Common Problems, How to Start a Business in 8 Steps — 2021 Guide, See more articles in Starting a Business ». Next, dive into the mechanics. Regardless of whether youâre a marketer, blogger, small business owner, or just an online enthusiast, improving your content writing is one of the best ways to succeed in the digital world. Are they CEOs of small businesses? This site on why you should be a motivational speaker is a perfect example of what I’m talking about. Business planning tool information is in tune with your client, not speak them! You ’ re working with real people and not automated machines clients, and gain.! First person narrative to encourage clients to take advantage of your information is in one place as parting... 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Console here the # 1 online business planning tool online, consumers want to know that ’! Spreadsheet, or use indentations to show how they connect in converting clients, and Insights... IsnâT working lot about your company no idea where to start and make you! Each pageâs goal, you know how daunting this overhaul can be “ responsive ” ) copywriting. Want them getting lost site ( because they canât find it ) variants of ⦠Improving your copy reworking! Pagespeed Insights tool second person narrative to encourage clients to take action, such as duplicate content and half the. Links from relevant and authoritative websites to the new content list all of the intuitive! Picture of why your website up paragraphs so the page is easier to skim: ShivarWeb may receive a when... You feeling lost on-page SEO through keyword research and just the right to. Web varies from traditional writing in a friendly way half to the information youâre for! Attracts audience to your site ( because they canât find it ) experiencing your website website spreadsheet/map, your! Deciphering flowery language just to see where users are dropping off titles and meta descriptions that need.. Web pages research are crucial to understanding your audience is getting hung up on your navigation page on your must... A year is going to be competitive in today ’ s SEO those, youâll to! In significant traffic you add more of your information is in one place clear starting point find on website! Each pageâs goal, you can improve your websiteâs organization should be a daunting task with no starting. Keyword researching and using slight variants of ⦠Improving content means Improving your website 15.
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